Empire Carpet Man Press Articles & Information

Press Articles and Other Articles

The Empire Carpet Man has been a recognized aspect of American culture for decades. People everywhere recognize the friendly man who wore a blue button down, glasses, mustache, and loved Empire Today. Even today, after Lynn Hauldren’s passing, he still has a presence in the news, on the web, and in print.

Please explore the links below to see some of the more recent mentions of the beloved Empire Carpet Man.

Also, explore our archives of articles on the man himself below, shedding more light on the wonderful Empire Carpet Man and his life outside of Empire Today.

Lifeline: The Vital Road the Empire Carpet Man Traveled
March 28th, 2013

While people in the United States knew Lynn Hauldren as the Empire Carpet Man, people on the other side of the globe knew him as a hero. During World War II, he helped keep vital supplies flowing into China via the famous Burma Road. Years later, he would learn that his service saved many lives.

Lynn started his military career as a radio operator, but when a call went out for volunteers to shuttle supplies along the treacherous route, he stepped forward without hesitation. The road served as an artery for both ammunition and food, and was thus a major target. The Empire Carpet Man’s unit came under fire as they completed their mission, earning Hauldren his distinction as a combat veteran and war hero. Though he will forever be loved for his television ads selling Empire Carpet and Empire Flooring, Lynn Hauldren, accomplished much more. Learn more facts about the Empire Carpet Man at Empire Carpet Man.

The Empire Carpet Man Lives on in Cartoon Land
March 18th, 2013

Rarely is a person so closely linked to a product as Lynn Hauldren was to Empire Carpet and Empire Flooring. Providing the voice and face for the Empire Carpet Man for more than thirty years secured Hauldren’s place in the pantheon of advertising legends. Even after his death in 2011, the character he created has continued in cartoon form.

The persona of the Empire Carpet Man is inseparable from the Empire Today brand. He represents trust, value, and all the warmth of home. So when Lynn Hauldren retired from his television work, Empire Today ensured that the Empire Carpet Man would live on in animated form. In fact, his character was such a local legend, that he was even made into a popular bobble head. Get to know the Empire Carpet Man and his story at Empire Carpet Man.

Legacy of Melody: The Music of the Empire Carpet Man Lives On
March 11th, 2013

One of the beautiful things about recorded music is that it allows us to revisit the past in a very vivid manner. Through headphones and speakers we can capture a glimpse of long gone friends that offers a richer depiction of who they were. Via voices and songs, we are given a sense of their personalities. Such is the case with the music of Lynn Hauldren, the Empire Carpet Man.

For over thirty years, the Empire Carpet Man drew listeners in with his catchy jingle and soothing voice, selling Empire Flooring and Empire Carpet to thousands of families. The gentle timbre of his voice was a perfect representation for who he was in real life- a music lover and humble family man. In a classic example of music creating a multigenerational legacy, Lynn Hauldren’s grandchildren have carried on the tradition, becoming respected professional singers on the east coast. Get to know the Empire Carpet Man at Empire Carpet Man.

Lynn Hauldren, Empire Carpet Man: Empire Carpet Brings Out the Best in Families
March 8th, 2013

Healthy families tend to have shared frames of reference. These help them to create a cohesive sense of identity through common elements of humor and cultural influence. For families in the Midwest, the Empire Carpet Man played an influential role in shaping family homes and a sense of culture for over thirty years. For the real life Empire Carpet Man, nothing could have been a better legacy.

Lynn Hauldren, the real gentleman behind the Empire Carpet Man, started his career as a writer. His writing always sent a message that was welcoming, reassuring and never intimidating. Everything about the way he represented Empire Carpet and Empire Flooring was intended to make the idea of a beautiful home seem more accessible. After all, assembling a house where families love to spend time together is truly what brings out the best in families. As a family man himself, Lynn Hauldren knew this by heart. Get to know more about the Empire Carpet Man at Empire Carpet Man.

Foundations: The Empire Carpet Man’s Values and Empire Carpet
March 5th, 2013

Family values and welcoming décor set the tone for a home. For Lynn Hauldren, both played a pivotal role in carving out his identity within his community. His warm smile and unassuming demeanor made him a beloved figure in the Midwest, serving as a reminder of simple values and a humble yet uncompromising work ethic.

From his time in the military through his tenure as the Empire Carpet Man, Lynn Hauldren fully embodied the Empire Carpet image of good value, and honesty. Never one to boast, he was the epitome of someone who under-promised and over-delivered. Even when interviewed about his relative stardom, he preferred to demure, referring to himself as merely a salesperson for Empire Carpet and Empire Flooring. Such endearing modesty is hard to come by these days. Perhaps that’s why the Empire Carpet Man’s legacy continues to spark the loyalty and trust of thousands of happy clients. Learn more about the Empire Carpet Man at Empire Carpet Man.

Did You Know the Link Between the Empire Jingle and The Empire Carpet Man?
February 26th, 2013

For those that have been born and raised in the Chicagoland area, you know the catchy Empire as part of Chicago culture. The jingle that has been become a catchy tune for many years and still used in Empire Today commercials, was originated by copywriter Elmer Lynn Hauldren, also known as the Empire Carpet Man.

The Empire Carpet Man has been loved by many Americans across the nation, and until he passed away in 2011, he was the spokesperson for Empire Today. To learn more, visit Empire Carpet Man.

Singing The Praises of the Simple Life: The Empire Carpet Man’s Humble Appeal
February 21st, 2013
In an age when interior design standards have reached new heights, the prospect of redecorating the house can seem daunting to homeowners. Not everyone can afford an interior designer, but everyone wants a home they can be proud of. The Empire Carpet Man put a friendly face on the home remodeling business, endearing him to thousands of homeowners.

The buttery tone of Lynn Hauldren’s speaking voice made the Empire Carpet Man seem like an easy-going, trustworthy friend. Gone was the snooty intimidation of other home renovation experts. The relaxing cadence with which Lynn spoke of Empire Carpet and Empire Flooring reassured homeowners that timeless elegance was within their reach. Learn more about the humble appeal of the Empire Carpet Man at Empire Carpet Man.

Unintentionally Famous: the Empire Carpet Man Story
February 19th, 2013

Most who have seen the Empire Carpet Man on television assume that he was a polished actor. After all, for thirty years, he served as the beloved mascot for Empire Carpet and Empire Flooring. Such a long-term job is something that seasoned actors dream about.

To the contrary, Lynn Hauldren, the real person behind the E\mpire Carpet Man, had no aspirations of stardom. He worked as a writer for Empire Carpet, and assumed his role would always be behind the camera. To his surprise, when no suitable actors could be found for the commercial he had written, Lynn was asked to step into the part. He pulled it off with his distinctively calm demeanor, and went on to become a legend. Get to know more about the Empire Carpet Man here at Empire Carpet Man.

Chicago Honors Hometown Hero Lynn Hauldren, the Empire Carpet Man
February 14th, 2013

When the news came that Lynn Hauldren, the Empire Carpet Man, had passed away, many in the Chicago area were surprised by how sad they felt. Lynn Hauldren had, in his typically understated way, found his way into the hearts of thousands. His voice was an integral part of the soundtrack of many people’s lives.

Even for those who have never purchased carpet, the Empire Carpet Man’s voice is as familiar as an old friend’s. People in the Chicagoland area had grown up hearing the famous commercial on a daily basis. Thus, it was with great sadness that they learned of his passing. Many mourned the fact that they would no longer hear his softly soothing voice touting the benefits of Empire Carpet and Empire Flooring. Find more stories about the Empire Carpet Man at Empire Carpet Man.

The Empire Carpet Man’s Humble Sense of Community
February 8th, 2013

After a modicum of success, most television personalities allow their ego to swell to unbearable proportions. In the case of Lynn Hauldren, the Empire Carpet Man, noting could be further from the truth. Despite conceptualizing and embodying one of the most successful branding campaigns in advertising history, he always regarded himself as a simple pitchman.

When asked for interviews, Hauldren would often demure, insisting that he was merely a salesman for Empire Carpet and Empire Flooring. He never regarded himself as an actor, but rather as a simple, hardworking advertising worker. His heart was invested in his family and community. There he spent his years as a devoted husband, spending his spare time as an enthusiastic member of local barbershop quartets. Read more of the Empire Carpet Man’s story at Empire Carpet Man.

Returning to Peace: The Empire Carpet Man’s Touching Return to His Past
February 5th, 2013

In 2005, Lynn Hauldren, the man behind the Empire Carpet Man, returned to China for the first time since his military service. Much to his shock, his plane was greeted by cheering crowds and television crews. Always modest to a fault, Lynn believed the tv crews were waiting for someone else.

It turned out that the local Chinese people had not forgotten the life-saving service Lynn’s unit had performed. During the World War II, Japan had blockaded important Chinese ports, cutting off supplies to both military personnel and civilians. As a result, people were starving. Lynn Hauldren, at the tender age of 23 years, had been asked to complete a dangerous mission, driving supplies along the treacherous Burma Road. Risking deadly airstrikes, the mission required that he drive over 1,500 miles. Years later, during the emotional homecoming, he learned that his bravery has saved the lives of the parents and grandparents who met him at the airport. More than a spokesperson for Empire Carpet and Empire Flooring, The Empire Carpet Man had left a legacy of courage during wartime. Learn more about Lynn Hauldren at Empire Carpet Man.

Wartime Supplies Save Lives: How the Empire Carpet Man Became a War Hero
January 30th, 2013

In times of war, blockades are a major detriment now only to troops, but to the innocent civilians in the area. Commonly, such wartime operations can lead to starvation, critical shortages in basic medical supplies and worse. So when Lynn Hauldren, the Empire Carpet Man served in the military during World War II, his role was nothing less than heroic.

During the war, Lynn Hauldren spent time stationed in India, and later along critical supply routes to China. During his deployment, his unit came under attack and the Empire Carpet Man experienced the terror of active combat. However, the actions of his unit helped to get our allies, and civilians, the vital supplies that eventually saved lives. Years later, being honored for that would be as meaningful to Lynn Hauldren as his success as the face for Empire Flooring and Empire Carpet. Get to know more about the life of the real Empire Carpet Man at Empire Carpet Man. To see him in action, check out Empire Carpet TV.

The Man Behind the Empire Carpet Man − Get to Know More about Him
January 28th, 2013

If you’ve lived in Chicago long enough, than you are pretty familiar with the catchy “588-2300… Empire!” jingle. The man behind the jingle was ad copywriter Elmer Lynn Hauldren, who was better known as the Empire Carpet Man. Lynn passed away in 2011 at the age of 89. He was the face behind Empire Carpet company since the 1970′s, and worked until his passing by recording his voice for the commercials. To learn more about the Chicago icon, visit Empire Carpet Man. To see him in action, check out Empire Carpet TV.

The Low Key Appeal of the Empire Carpet Man
January 23rd, 2013

Much of modern advertising focuses too much on being extreme. Consumers, finding themselves assaulted with brash music and spokespeople, learn to shut the sales messages out. The folks who write those ads could learn a thing or two from the late, great Lynn Hauldren, legendary Empire Carpet Man.

Lynn Hauldren became an icon in the home decorating industry, but he didn’t get there via flamboyance. Instead, his soft voice and unassuming demeanor felt as familiar and welcoming as visiting a beloved relative. These traits endeared him to multiple generations who would turn to the Empire Carpet Man and Empire Carpet anytime they needed to upgrade their homes. Lynn Hauldren’s gentle ways endeared him to many, and inspired fierce loyalty to Empire Today. Find out more about Lynn at Empire Carpet Man.

Empire Carpet Man — How did He Become Who He is Today?
January 21st, 2013

It started with an idea of the everyday, trusted man that can sell Empire Carpet while using dialog that is simple and convincing… thus the Empire Carpet Man was born. He was the simple man with a funny and quite sarcastic streak that many could relate to. Lynn Hauldren, who passed away in 2011at the age of 89 is the man behind the Empire Carpet Man icon.

Lynn has been with the company for many, many years as a spokesperson and prior to that, he was the advertising agent that worked on the Empire Carpet account. Learn the story, by visiting Empire Carpet Man.

The Empire Carpet Man Did More than Sell Empire Flooring
January 19th, 2013

Though most people know Lynn Hauldren as the Empire Carpet Man, it’s fair to say that his legacy is much deeper. A decorated war hero, family man, and singer − Lynn did so much more than promote Empire Carpet and Empire Flooring. He was a bona fide fixture in his community, and well as a gentle icon.

Soft spoken and unassuming, Lynn Hauldren may have seemed to friends like the least likely candidate for television stardom. And yet, his face and voice are among the most recognizable in all of television history. As he had done throughout his life, the Empire Carpet Man was able to make a big impact without a lot of fanfare. During WWII he saved lines by keeping vital supplies flowing to troops and isolated villages. Later in life, he raised a family and even released recordings as a well-respected singer. Discover the many faces of Lynn Hauldren, Empire Carpet Man at Empire Carpet Man.

The Heart Behind the Empire Carpet Tradition
January 17th, 2013

The special features of a home make it vital to the heart of a family. Choosing perfect Empire Flooring and Empire Carpet will be pivotal in assembling a home where happiness can flourish. The connection between home and heart explains perfectly the appeal of Lynn Hauldren, also known as the Empire Carpet Man.

Lynn’s gentle, deep voice was undeniably reassuring, making him an instant hit with homeowners who searched for a familiar, trustworthy source when they refurbished their houses. The warmth behind his demeanor could not be affected; it came from within. A humble family man who loved his country and community, Lynn Hauldren, the Empire Carpet Man, represented the American Dream and the true spirit of the heartland. Get to know the Empire Carpet Man story at Empire Carpet Man.

The Soulful Sounds of the Empire Carpet Man
January 11th, 2013

Thousands of people can sing the jingle for Empire Carpet and Empire Flooring from memory. Thanks to their spokesperson for thirty years, Lynn Hauldren, their phone number is one of the best known in America. Lynn Hauldren, the voice of the Empire Carpet Man, has been a constant force on television and radio. For many people, his voice is as familiar as that of a family member.

This warm familiarity that made the Empire Carpet Man such an iconic figure also came through in music. Lynn Hauldren was a beloved member of several barbershop quartets. His smooth, comforting voice blended seamlessly into their complex harmonies. In this way, the Empire Carpet Man brought happiness to his community in ways that surpassed his role on television. Learn more about Lynn Hauldren at Empire Carpet Man.

Here, There & Everywhere − Reminiscing About the Empire Carpet Man
January 9th, 2013

Maybe you’ve spotted the bobble doll or you recall the one man show classic Empire Carpet commercials, but the man, the legend, Elmer Lynn Hauldren, also known as the Empire Carpet man has left behind quite a legacy and a following.

The Empire Carpet man has been loved by many Americans as they have enjoyed commercials and can’t stop but sing along to the Empire jingle when it comes on, also written by the Empire Carpet man. For the nostalgia, visit Empire Carpet Man.

Leading by Example: How the Empire Carpet Man Taught Lessons in Graciousness
January 2nd, 2013

Humility is a rare trait nowadays, and graciousness may be even harder to come by. However, Elmer Lynn Hauldren had it in spades. An unassuming figure, he fell into the television role of the Empire Carpet Man purely by chance when a suitable actor couldn’t be found. After that, he continued as the voice of Empire Today for over thirty years. Thousands of families knew his face from television, and most could sing his signature jingle by heart.

Despite the relative fame that came with his considerable tenure as the Empire Carpet Man, Hauldren never came to regard himself as a celebrity. Indeed, his warm, approachable demeanor contributed considerably to his appeal, and perfectly embodied the spirit of Empire Today. When recognized in public, he was kind but would always insist that his was merely a glorified salesman for Empire Carpet. Humility such as this added to his charm, and continues to serve as an example of uncommon gentility. Learn more about the Empire Carpet Man and Empire Flooring at Empire Carpet Man and more about Empire Today products at Empire Carpet Products.

Beyond Empire Carpet: The Empire Carpet Man’s Legacy
December 28th, 2012

Most people from the Chicagoland area are familiar with the face and voice of Elmer Lynn Hauldren, the legendary Empire Carpet Man. Yet very few know that he was a decorated war hero. During World War II, Hauldren served as a radio operator on in Asia.

Hauldren’s unit transported vital supplies along the road from India to China. When he returned almost sixty years later, he was greeted as a hero. The local villagers did not know him from his famous Empire Carpet commercials; they had heard of his lifesaving mission from the parents and grandparents his unit had saved. Lynn Hauldren never considered himself a hero or celebrity, and would insist that he was merely a glorified pitchman for Empire Flooring. However, thousands of people now know better, including some from half way around the world. Learn more about the Empire Carpet Man’s legacy at Empire Carpet Man and more about Empire Today products at Empire Carpet Products.