Back in the mid 90’s, to announce a really big price cut on Empire Carpet®, Lynn Hauldren brandished a pair of gigantic scissors and used them to cut price tags. The scissors were actually vintage hedge trimmers someone on the crew had found in their basement. Unfortunately they were a bit worse for wear, but no one minded because this was to be a one-time promotion.
As luck would have it, the price cut promotion was such a success, Empire Today® brought it back many times over the years. Had they known the commercial would run again and again, the folks who made the spot probably would have cleaned up the “scissors” or invested in a shiny new pair. This spot ran locally in Chicago and featured the original Empire Jingle, which Lynn wrote and performed.